Over time it needed to be re-coded due to Flash going out of date and the site had a complete Flash build, so the design remained but it had to be redone behind the scenes.
Over more time they determined that the design of that needed to be completely overhauled again and this time I was given the art direction for it, so this is what the site is now.
The key element for their site is crisp, clean, properly formatted PHOTOGRAPHY. The white papers, the history, all unnecessary going forward. The bulk of my time here was spend on organizing a large amount of photography, where each and every single photo is manipulated, brightened, made into proper right angles with perspective tools, and more. The wow factor comes from ease of use, lots of eye candy which sells their business using photography now instead of text.
