Roane County Animal Shelter is located in rural West Virginia. After adopting a dog there, and seeing how hard the staff was working to get the animals into good homes with only Facebook and no website, Shanna gave them one. In order for them to get the best use of Facebook, she implemented a plug-in that brings in their FB posts onto the site, which is used for basic information about them. The animals are pulled from their posts so they didn’t have to change the way they worked in the past, and can continue to build on the Facebook following they already have.
